The glass door of Rag Rug, covered in travellers’ stickers, opening onto the long table inside A Neapolitan pizza under a single spotlight on Rag Rug’s long table

Cafe & Pizzeria on Ferdowsi Street, Isfahan

Rag Rug

Step inside.

Lo-fi on the speakers, books on the shelves, and a seat for you at the long table.

Neapolitan pizza. The dough is made fresh every morning.

Hours
Every day, 8:00 to 23:45
Phone
031 3220 3848
Where
Ferdowsi Street, Isfahan
12 minutes on foot from Naqsh-e Jahan Square

Cafe & Pizzeria, open every day from 8:00 to 23:45

See the full menu Order online
Rag Rug Passport Join free, get 50 miles Collect miles, get free coffee and pizza Get your passport

From dawn’s dough to the oven’s fire

The dough is kneaded fresh every morning, the ingredients are fresh, and the quality is always the same. Naples style.

A small house with a big heart

On Ferdowsi Street in Isfahan there’s a small house that smells of fresh dough and coffee. Soft lo-fi music, light across the long table, and free Wi-Fi that guests call rare among Iran’s cafes, so you can stay for hours with your laptop.

Pizza dough is made fresh every morning, and the tiramisu and cheesecake are baked in-house. In one corner we sell handmade souvenirs, a small keepsake of Isfahan.

Mina, Yalda and Farimah are the people of this house, the ones guests mention by name.

  • Free Wi-Fi
  • Laptop-friendly
  • Lo-fi music
  • Family-friendly
  • Vegetarian options
Neapolitan pizza, made today at Rag Rug
Inside Rag Rug seen through a round mirror, with green plants and daylight
“You can stay here for hours, even alone.”Zhaleh, on Tripadvisor

Four things guests come back for

The full menu is served all day. Yes, pizza and tiramisu for breakfast.

Neapolitan pizza with pepperoni, mushrooms and olives, charred at the edges

Pizza Napoletana

پیتزا ناپولیتانا

Fresh dough every day, slow fermentation, charred edges and a soft heart, the Naples way.

House-made tiramisu dusted with cocoa

House Tiramisu

تیرامیسوی خانه

Made by hand every day in our own kitchen. Soft layers, fresh cocoa.

A slice of Basque cheesecake with a caramelised top

Basque Burnt Cheesecake

چیزکیک باسک

Burnt outside, creamy within, and baked in-house.

Fresh salad with grilled chicken, broccoli and parmesan

All-Day Brunch

برانچ تمام‌روز

From the house omelette guests love to fresh salads, 8:00 until late.

See the full menu and order

Chocolate sauce pouring over a slice of Basque cheesecake

We bake our desserts ourselves

Every day, by hand, in this house

Basque cheesecake and tiramisu

“The drinks and cakes were wonderful, especially the cheesecake.” Sepideh

Rag Rug’s house-made tiramisu, layers of cream and biscuit dusted with cocoa

The tiramisu they come back for

Every morning, alongside the pizza dough, fresh tiramisu takes shape. Layer by layer, never rushed.

“One of the best Neapolitan pizzas I’ve ever had, alongside their delicious tiramisu. Fresh ingredients and quality that never wavers.”Zhaleh, on Tripadvisor

In our guests’ words

“The crust is crisp on the outside, soft and chewy inside. The flavours are authentic, as if you’d walked straight into the streets of Naples.”
TahaTripadvisor
“This cafe serves one of the best pizzas I’ve eaten in this city. Pizza heaven in Isfahan.”
SinaTripadvisor
“The magical taste of the Margherita and truly courteous staff. You won’t find this atmosphere anywhere else.”
Yasna, family nightTripadvisor
“Very cosy, great atmosphere, wonderful for working. Their music playlists are superb.”
A cafe guestGoogle reviews

Read all the reviews on Tripadvisor

Rag Rug’s glass front door, covered in stickers

Leave your mark

Our front door is covered in stickers. A short review is the online version: it takes a minute, and it helps the next traveller find the door.

Review us on Google Review us on Tripadvisor

Not sure what to write? Your favourite dish, who served you, or how long you stayed is plenty.

See today’s dough and desserts on Instagram: @ragrugcafe

Rag Rug Passport

Every visit, a stamp in your passport.

Earn miles on every purchase, at the café or online, and turn them into coffee, desserts and pizza. Free to join with just your mobile number.

  • Welcome miles when you join
  • Miles on every purchase, in the café or online
  • Climb from Visitor to Local and earn faster
  • A birthday treat, and miles for inviting friends

Get your passport

Already a member? Open your passport

Bored? Play Sahand’s Pizza Run and win miles

Sahand running past the Rag Rug café in the Pizza Run game

Our game

Play. Win miles. Come and enjoy.

Run the streets of Isfahan with Sahand, grab pizza, coffee and tiramisu, and turn your points into Passport miles you can spend at the café. The week’s top player wins a bonus.

  • Free, on your phone or computer
  • Points become real Passport miles
  • A new champion every week

Play now

How to find us

Some guests say we’re a little hard to find, so here’s the way:

  • From Naqsh-e Jahan SquareAbout 900 m, a 12-minute walk toward Ferdowsi Street
  • From the Imam Mosque (Shah Mosque)About 600 m, an 8-minute walk
Address
Ferdowsi St, Isfahan, postcode 8163894574
Hours
Every day, 8:00 to 23:45
Phone
031 3220 3848
WhatsApp
0913 118 2707
Open in Maps 031 3220 3848
Rag Rug’s hand-drawn badge

Our door is open

“We built Rag Rug to feel like home: a place where we knead the dough ourselves every morning, bake our own desserts, and know our guests by name. If your travels bring you to Isfahan, for a pizza, a coffee, or just a few quiet hours, this door is open to you.”

SahandFounder, Rag Rug

Meet the people behind Rag Rug
Book a table Call 031 3220 3848