RAG RUG
CAFE & PIZZERIA · ISFAHAN
Hands pressing fresh pizza dough in a drift of flour at Rag Rug
4.9 of 5 · 130 Tripadvisor reviews Ranked #1 of 141 restaurants in Isfahan Travelers' Choice
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CAFE & PIZZERIA · ISFAHAN

RAG RUG

From the heart of the fire, into the sunlight
Neapolitan pizza & house-made desserts — Isfahan

Dough made fresh every morning

Kneaded before sunrise, every single day

Hot Neapolitan pizza at Rag Rug with steam rising from it

Born in fire

Charred edges, soft heart — Naples style

…and then, sunlight

Our Story

A small house
with a big heart

On Ferdowsi Street in Isfahan there's a small house that smells of fresh dough and coffee. Soft lo-fi music, sunlight falling across wooden tables, and free Wi-Fi guests call rare among Iran's cafes — stay for hours with your laptop.

Pizza dough is made fresh every morning; the tiramisu and cheesecake are baked in-house. In one corner we sell handmade souvenirs — a small keepsake of Isfahan.

Mina, Yalda and Farimah are the people of this house — the ones guests mention by name.

Free Wi-FiLaptop-friendlyLo-fi musicFamily-friendlyVegetarian options
From our kitchen
Neapolitan pizza, today at Rag Rug
Inside Rag Rug cafe seen through a round mirror — green plants and sunlight
“You can stay here for hours, even alone.”— Zhaleh, Tripadvisor

Back into the kitchen…

From dawn's dough to the oven's fire

The dough is kneaded fresh every morning; the ingredients fresh, the quality always the same — Naples style.

Chocolate sauce pouring over a slice of Basque cheesecake

We bake our desserts ourselves

Every day, by hand, in this house

Basque cheesecake & tiramisu

“The drinks and cakes were wonderful — especially the cheesecake” — Sepideh

Rag Rug's house-made tiramisu — layers of cream and biscuit dusted with cocoa
House Dessert

The tiramisu they
come back for

Every morning, alongside the pizza dough, fresh tiramisu takes shape. Layer by layer, never rushed.

“One of the best Neapolitan pizzas I've ever had — alongside their delicious tiramisu. Fresh ingredients and quality that never wavers.”Zhaleh — Tripadvisor
The Drinks Bar

Hot and cold, for every hour of the day

Ginger lemonade with lemon slices and ice
Ginger Lemonade
Virgin mojito with fresh mint and lime
Virgin Mojito
Frappuccino dusted with cocoa
Frappuccino
Iced caramel latte
Iced Caramel Latte
Cold BrewIced LatteChocolate AffogatoAffogato with CreamMatcha LatteMochaCookie Shake

Guests say don't miss the cookie shake + latte combo — and call Yalda's coffee exceptional.

What Guests Say

Ranked #1 of 141 restaurants in Isfahan

4.9
of 5 · Tripadvisor
130
reviews
Tripadvisor Travelers' Choice
Among the top 10% of restaurants worldwide
★★★★★

“The crust is crisp on the outside, soft and chewy inside… the flavors are authentic — as if you'd walked straight into the streets of Naples.”

TahaTripadvisor
★★★★★

“One of the best Neapolitan pizzas I've ever had — alongside their delicious tiramisu. Fresh ingredients and quality that never wavers.”

ZhalehTripadvisor
★★★★★

“This cafe serves one of the best pizzas I've eaten in this city — pizza heaven in Isfahan.”

SinaTripadvisor
★★★★★

“The drinks and cakes were wonderful — especially the cheesecake.”

SepidehTripadvisor
★★★★★

“The magical taste of the Margherita and truly courteous staff… you won't find this atmosphere anywhere else.”

YasnaFamily night · Tripadvisor
★★★★★

“Very cozy, great atmosphere, wonderful for working. Their music playlists are superb.”

From Google reviewsCafe guest
Find Us

How to find us

Honestly, some guests say we're a little hard to find — so let us guide you:

From Naqsh-e Jahan SquareAbout 900 m — a 12-minute walk toward Ferdowsi Street
From the Imam Mosque (Shah Mosque)About 600 m — an 8-minute walk

Address: Ferdowsi St, Isfahan — postcode 8163894574
Hours: every day, 8:00 AM to 11:45 PM

Open in Maps 031 3222 4570
A Note from the Founder

Our door is open

“We built Rag Rug to feel like home — a place where we knead the dough ourselves every morning, bake our own desserts, and know our guests by name. If your travels bring you to Isfahan — for a pizza, a coffee, or just a few quiet hours — this door is open to you.”

SahandFounder, Rag Rug
Call: 031 3222 4570